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Here is a flimp created by the Sony Ericcson WTA Tour to update tennis fans on the highlights of the tournament at Doha. For more on how you can create agency-quality collateral like this, check out our video tutorials.
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It seems as though marketers are finally beginning to realize all the wonderful things they can do with video. Not that video is a new idea, of course, but until recently it seemed as though there were only a very few enlightened folk (like yourself) who really understood what video could do for every facet of business communication. And it wasn’t until very recently that B2B marketers finally caught the video bug. But it’s beginning to happen.
This month we profile Citrix, who recently used video email to augment their international training efforts. Citrix has done a fantastic job messaging to their employees worldwide, and we at Flimp were delighted that we could help.
If we can help Citrix, we can help you. To learn how, you owe it to yourself to attend one of our free online workshops. As always, feel free to drop us a line at info@flimp.net, or give us a call at our new number, 1-877-FLIMP-IT. We look forward to talking with you.
--Matt Shaw
Interactive Marketing Manager
mshaw@flimp.net
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Flimp Media Introduces Online Learning System to Global Workforce
Flimp Media announced the addition of Citrix Systems, Inc. to its portfolio of clients who have embraced the flash interactive marketing platform for internal communication. The Citrix Human Resources team created a series of interactive, integrated video campaigns to introduce a new Learning Management System, called MyLearning, to the roughly 5,000 employees in 34 countries worldwide. Flimp enabled Citrix to distribute a personal message from senior management that netted an average employee viewing time of 4.1 minutes and a 65% click-through rate on response links integrated into the MyLearning flimps.
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Web Video Marketing News You Can Use
By Jenn O'Meara
My head is literally swilling. It seemed like yesterday there was literally one article after another about how different businesses are using online video for marketing purposes. Web video marketing if you would prefer. Between people retweeting articles on Twitter, daily media newsletters and RSS feeds, video news was swirling about.
As an avid follower of the web video marketing vertical for the past few years, I'm relishing in how the focus has shifted from paid online video ads to using video as part of a mar-comm strategy. If I had to classify the past few years, '07 was the year of User Generated Content (UCG), '08 was about the pre-roll vs. post-roll ad unit and '09 really has been about web video marketing. It is nice to see this tactic being embraced and discussed!
To read more, click here.
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The folks at the Sony Ericcson WTA Tour were kind enough to sit down with us and talk a little bit about the success they had using the Flimp platform. We think the results are incredible – and the folks at the Tour are pleased as punch, too! Click the link below to see the full case study.
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