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Five Essentials for Engaging Benefits Guides

Most benefits guides get it wrong — they’re filled with industry jargon, dense with inscrutable numbers, and lack the type of engaging design that makes the information digestible.

 

If you’re looking to build a better one, look no further. This guide is going to show you how to use storytelling to communicate, use good design best practices to reinforce your key messages, and how to leverage the web to improve the experience.

 

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